KillCoachAI Privacy Policy
Last updated: 29 September 2026
This policy explains what information we collect, why we use it, who may receive it and your choices. It covers the killcoach.ai website and the KillCoachAI coaching workspace. KillCoachAI is operated by Proshot Systems, Inc., 131 Continental Dr, Suite 305, Newark, DE 19713, USA.
Information we collect
We receive information from you, your use of our products, connected clubs or coaches, sign-in providers and payment providers as applicable.
| Category | What it includes | How we get it |
|---|---|---|
| Account details | Name, email address, sign-in details, phone number and profile photo where provided; Google may provide your name, email and picture if you use Google Sign-In | You or your sign-in provider |
| Shooting and activity data | Athlete rosters, coaching sessions, plans, drills, notes, progress reports and scoring information available through connected products | You, your club, event organisers or other authorised contributors |
| Club, coach and squad data | Coach, athlete, squad and club relationships and the information athletes or their organisations make available to a coach | You, your club, your coach or linked organisations |
| AI coaching data | Where an optional AI-powered feature is available and used with permission, the relevant scoring information and input needed to provide a coaching response | You and the AI response, only when the feature is used with permission |
| Reports and blocks | Reports about another user or an AI answer and people you block, where these features are available | You |
| Purchase data | Plan, status, renewal dates and transaction references; we do not receive your full card number | Stripe or, for supported installed-app purchases, Apple, Google and RevenueCat |
| Referrals | Referral links and sign-ups attributed to them, where this feature is available | Use of the referral feature |
| Device and usage data | Device and app details, IP address, pages or screens viewed, feature and session events | Your device and analytics tools |
| Security records | Sign-in activity, IP addresses and timestamps | Automatically when you use the service |
| Website forms and support | Information you send through forms, email or support messages, including the source page of a form | You |
Some app features may request camera, photo or microphone access when you choose to use them; your device controls these permissions. We do not use precise GPS location, contacts or advertising identifiers for the features described here.
How we use your information
| Purpose | Information used | Legal basis where applicable |
|---|---|---|
| Create and secure accounts | Account details and security records | Contract; legitimate interests in security |
| Save and analyse scores and activity | Shooting, coaching and activity data | Contract |
| Connect clubs, coaches and members | Membership and relationship data | Contract |
| Provide optional AI coaching | Relevant scoring information and AI input | Contract and permission for the AI feature |
| Process subscriptions | Purchase and account details | Contract; legal obligations for accounting |
| Send essential account messages | Email and account information | Contract |
| Send requested resources and updates | Contact details and form submissions | Consent where required; unsubscribe from updates at any time |
| Understand usage and troubleshoot | Device and usage information | Legitimate interests or consent where required |
| Review reports and protect users | Reports, blocks and security records | Legitimate interests |
| Meet legal requirements | Relevant records | Legal obligation |
We do not use your information for unrelated purposes without an appropriate basis. We do not sell it or use it for advertising.
AI features and third-party AI
Optional AI coaching and diagnoses use relevant scores, target results, discipline and any questions you submit. We ask for permission before sending scoring information for AI coaching; you can turn it off under Account → Privacy & notifications. The rest of the app continues to work without it.
Requests go through the Lovable AI Gateway to an AI model provider, such as Google Gemini or OpenAI. Depending on the feature, a round recap can include the names entered for shooters in that round, the venue and date as well as scoring figures. We do not intentionally send your account email, phone number or payment details in coaching prompts. AI responses can be wrong; follow range safety rules and your coach’s instructions.
Who receives your information
Our service providers process information needed for their work. Providers and features may vary by product:
| Provider | Service | Information involved |
|---|---|---|
| Lovable and Cloudflare | Hosting, delivery and managed data services | Information needed to run the service |
| Account sign-in and Google Sign-In | Authentication where used | Account and sign-in details |
| Email delivery | Account messages and notifications | Email address and relevant message details |
| Lovable AI Gateway, Google Gemini and OpenAI | Optional AI responses | Relevant scoring or coaching input |
| PostHog and Google Analytics | Product and website analytics | Device, usage and page information; PostHog can record sessions with input masking |
| Stripe | Website card payments | Billing details; Stripe handles card information |
| Apple, Google Play and RevenueCat | KillCountAI installed-app subscriptions when enabled | Purchase references and account identifiers |
Athlete information available in the coaching workspace depends on the athlete’s sharing choices and linked club or organisation permissions. Coaches and organisations share reports or progress information with recipients they choose. Organised competition results may be available to organisers and appear in results and leaderboards.
Each provider that handles personal data works under a data processing agreement with us, including Lovable, Cloudflare, Google, OpenAI, PostHog, Stripe, RevenueCat and Apple. Most of these agreements are built into the provider's business terms; where a provider requires a separately signed agreement, we have signed one.
We may also disclose information when required by law, a court order or a valid request, or in connection with a business transfer subject to applicable requirements.
Security
We use HTTPS/TLS for traffic to the service and access controls for stored information. Sign-in passwords are handled by the authentication provider rather than stored in plain text by the app. Card details are handled by payment providers. No system can guarantee absolute security; we will respond to incidents and notify affected people and regulators where required by law.
How long we keep information
We keep account and activity information while needed to provide the service and remove or anonymise it when your account is deleted, except for the records below.
| Information | How long we keep it |
|---|---|
| Account and personal data (profile, rounds, journal, diagnoses, AI history, badges, referral link) | Deleted immediately when the account is deleted; purged from backups within 30 days |
| Scores in club competitions or shared squad rounds | Kept on the event record, unlinked from you and anonymised |
| Payment and invoice records | Up to 7 years, as tax law requires |
| Security logs | Up to 90 days |
| Analytics data | Up to 12 months, then deleted or anonymised |
| Website form emails | Until you unsubscribe or ask for deletion |
| Reports | Up to 12 months after the report is closed |
| Support messages | Up to 24 months |
| Deletion requests by email | Confirmed within 7 days, completed within 30 days |
See Delete your account for the account-deletion steps. To erase only some of your data and keep your account, use Erase some of my data. De-identified or aggregated information may be kept longer where it can no longer identify you.
Your choices and account deletion
Update your details in your account. For account deletion, go to Account → Security & data → Danger zone → Delete account and type DELETE. If you cannot sign in, use the account-deletion page to request a confirmation email. That page explains what remains on shared or official records. If you own an organisation, an ownership handover may be required before deletion can finish.
Website subscriptions, where offered, use Stripe. Apple and Google in-app purchasing relates to the separate KillCountAI installed app, not to a KillCoachAI store subscription. Deleting an account does not cancel an Apple or Google subscription; cancel it through the relevant store. Website card subscriptions are cancelled as part of account deletion.
To request a copy of your information or a correction, email hardus@killcoach.ai. You can withdraw AI permission and turn off PostHog usage analytics under Account → Privacy & notifications. Website analytics may still operate separately. Use an unsubscribe link to stop optional marketing emails; device permissions can be changed in device settings. Earlier processing is not undone by a later change of preference.
Children
KillCoachAI accounts are for users aged 18 and over, and the sign-up screen requires users to confirm this. Junior shooters are scored by their coach or club under the adult's account; no child creates an account or gives us personal data directly. If you believe a child has supplied information, contact us so we can investigate and remove it.
International transfers and your rights
We operate from the United States and South Africa, and providers may process information in other countries. Data leaving the EEA, UK or Switzerland is protected by the European Commission's Standard Contractual Clauses, plus the UK Addendum for UK data; our providers include these in their data processing agreements. Where a US provider is certified under the EU–US Data Privacy Framework, that certification applies as well. All data is encrypted in transit (HTTPS/TLS) and at rest. For South African users, transfers meet section 72 of POPIA through the same contractual safeguards.
Depending on where you live, you may have rights to access, correct, delete or receive a copy of information, object to or restrict certain processing, or withdraw consent. Contact hardus@killcoach.ai; we will respond within the period required by applicable law.
For EEA, UK and Swiss rights, transfers and our Data Protection Officer details, see the GDPR Policy. You may complain to your local authority. In South Africa you may contact the Information Regulator. We do not sell personal information for cross-context behavioural advertising.
Changes and contact
When this policy changes, we will update the date on this page. Where law requires additional notice or permission for a material change, we will provide it.
Proshot Systems, Inc. (operating as KillCoachAI)
131 Continental Dr, Suite 305, Newark, DE 19713, USA
Privacy contact: Hardus Van Pletsen, hardus@killcoach.ai.